Creative Direction, Designer
Supermaker LLC
Brand Identity • Web Art Direction • Illustration • Lettering • Social • Pattern Design
Supermaker LLC
Brand Identity • Web Art Direction • Illustration • Lettering • Social • Pattern Design
Supermaker is a media company built for makers, founders, and independent creators leveling the playing field with content, tools, and community. As a freelance art director and senior designer, I was brought on to develop the visual language of the brand and carry it across their digital platform.
The brand needed to feel bold and entrepreneurial without being corporate, visually energetic enough to match the ambition of the audience it served. The work started with core brand development: logo design, color system, typography, and the patterns and custom lettering that gave Supermaker its distinctive texture.
All brand and digital work launched live across Supermaker's website and social channels during the engagement. The visual identity gave the platform a distinct, confident presence in a crowded media space, one that felt as ambitious as the community it was built for.