Senior Designer
Schmidt's Naturals, Unilever
Packaging • Label Design • Illustration • New Form Factors • Digital
Schmidt's Naturals, Unilever
Packaging • Label Design • Illustration • New Form Factors • Digital
Schmidt's Naturals: a natural personal care brand operating under Unilever brought me on as Senior Designer to work across their growing product portfolio. The scope covered core packaging and label design, the development of new product lines and form factors, seasonal and limited-edition collections, and maintaining brand consistency across digital channels.
Every product at Schmidt's lives within a tightly maintained visual system consistent typographic structure, ingredient-driven color coding, and a design language that communicates natural efficacy without sacrificing shelf presence. Working within Unilever's production standards, the goal on every project was to push the brand forward while keeping the system coherent.
Part of the role involved developing packaging for entirely new product categories bringing Schmidt's into toothpaste and bar soap while maintaining the visual coherence of the broader brand. Each new form factor required adapting the design system to a different substrate, size, and retail context without losing the brand's identity.
The kids toothpaste line required a distinct design direction within the Schmidt's brand: playful and character-driven, without losing the clean, natural positioning of the parent brand. Custom fruit characters were illustrated for each SKU, each with its own personality anchored to the flavor. The result is a product family that works together on shelf and connects immediately with its audience.
Limited-edition seasonal packaging presented a distinct design challenge: creating something festive and campaign-specific while remaining unmistakably Schmidt's. The holiday collection pushed the illustration style further, with detailed pattern work across each SKU that made the set feel like a collectible series rather than a one-off promotion.
Every product designed during this engagement went to market as part of Schmidt's Naturals' portfolio under Unilever, reaching a national retail audience across grocery, pharmacy, and specialty channels. The work spanned core packaging, new category launches, seasonal collections, and a kids' product line, all within a unified brand system built to scale.