Creative Direction, Designer
Alpenglow Bakery
Creative Direction • Logo Design • Type Design • Digital Design • Packaging
Alpenglow Bakery
Creative Direction • Logo Design • Type Design • Digital Design • Packaging
Alpenglow is a kitchen commissary and café serving handcrafted pastries like rose croissants, scones, macarons, and more. The client needed a brand built from the ground up: one with the warmth and craft of a neighborhood bakery, but with the visual sophistication and scalability to grow beyond it.
The work began with positioning: defining what made Alpenglow distinct and what its brand needed to communicate before a single mark was drawn. From there, the design process moved through logo development, custom typography, and a cohesive color palette rooted in the natural, rosy hues of the product itself.
A custom font system gave the brand a handcrafted, own-able voice that could flex across contexts — from packaging to signage to screen. Every element was designed to work together as a system, not a collection of assets.
Alpenglow launched with the full identity in place. The brand is live across physical touchpoints from packaging and labels to environmental signage creating a cohesive, considered presence that reflects the quality and character of what they make. A website is in development.
